What happens when an internationally-known, Grammy-nominated DJ stars in a beyond terrible commercial for an “As Seen on TV” product? Well, you start wondering what could have gone so wrong to lead him to this.

Watching “Superstar DJ” Steve Aoki try to sell a product called Liquipel really makes you wonder what’s going on in the music world. The product, which promises to “keep you dry on even your most moist of days” is Aoki’s new endorsement, and it sure gets his co-host feeling… its effects.

“It’s making me dry just thinking about it!” A pretty blonde named Cindy exclaims in the ad.

Er… OK.

“I don’t know about you, but I can’t even use a bidet without blasting my cell phone in water!” Cindy exclaims.

In July 2012, Aoki was added to the Pollstar Top 100 North American Tours in its 2012 Mid-Year Report as the highest-grossing dance artist in North America for the first half of the year.