Image via Flickr/ Kouki Kuriyama

GoPro announced today that it’s going public. The popular videocamera maker is filing for a confidential initial public offering, which allows the company to keep financial information closely guarded until just weeks before the stock starts trading.

A confidential IPO is available only to companies generating less than $1 billion in annual sales.

The company grossed $521 million in 2012, and Forbes predicted it would double that number in 2013. Though it’s clear GoPro didn’t reach the $1 billion mark, the information suggests that the company is close to it.

GoPro is the latest of a string tech companies expected to go public this year. And many are filing for these secret IPOs, including Twitter and cloud storage company Box, so as to keep operating information out of public view for as long as possible.

Katherine Pilnick

Katherine Pilnick primarily writes about money for Wall Street Insanity. She’s previously written for sites including Forbes, The Washington Post and Business Insider.

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